top of page

Beauty Connections


Beauty Connections had been facing significant issues with their existing website, including poor performance, limited flexibility, and a cumbersome content management system. Recognizing the need for a robust and scalable solution, the company approached MJ Digital to revamp their e-commerce platform and optimize their online presence to better serve their customers. By leveraging the power of Shopify's Dawn theme and optimizing site speed, MJ Digital helped Beauty Connections overcome challenges related to an outdated and buggy website. The result was a more flexible and user-friendly e-commerce platform that boosted conversions and empowered the client with content editing capabilities using Shopify 2.0.

Key Objectives

  1. Improve User Experience: Enhance the website's design and functionality to create a seamless and intuitive user experience.

  2. Enhance Flexibility: Develop a more flexible and adaptable e-commerce platform that allows Beauty Connections to make content edits easily.

  3. Optimize Site Speed: Optimize the website's performance to reduce loading times and ensure an optimal user experience.

  4. Boost Conversion Rates: Implement strategies and design elements that drive higher conversion rates and increase online sales.


MJ Digital conducted a thorough analysis of Beauty Connections' existing website and identified the limitations and challenges. To achieve the client's objectives, the following key steps were taken:

  1. Shopify Build using Dawn: MJ Digital recommended leveraging the power of Shopify's Dawn theme to create a visually appealing and user-friendly website. The Dawn theme provided a solid foundation for building a highly functional and responsive e-commerce platform.

  2. Enhanced Flexibility with Shopify 2.0: By migrating to Shopify 2.0, MJ Digital empowered Beauty Connections with a more intuitive content management system. This enabled the client to make content edits easily and efficiently, without relying on technical support.

  3. Site Speed Optimization: Recognizing the critical role of site speed in driving conversions, MJ Digital employed various optimization techniques to improve the website's loading times. This included optimizing images, compressing code, and implementing caching mechanisms.

Site Speed

A big goal of the rebuild was to increase site speed which has been proven to increase conversion rate, this was at the forefront of mind when building out the project which has resulted in above-average results.


Beauty Connections Site Speed
Beauty Connections Site Speed
Beauty Connections Site Speed


Beauty Connections Site Speed
Beauty Connections Site Speed
Beauty Connections Site Speed

The Results

The collaborative efforts between MJ Digital and Beauty Connections resulted in significant improvements across various metrics:

Enhanced User Experience: The new website built using Shopify's Dawn theme provided a visually appealing and user-friendly interface, making it easier for customers to navigate, find products, and complete purchases.

  1. Improved Flexibility: With the implementation of Shopify 2.0, Beauty Connections gained full control over their website's content. The client could easily edit and update product information, images, and other website elements, empowering them to stay relevant and responsive to market demands.

  2. Optimized Site Speed: By optimizing the website's performance, MJ Digital successfully reduced page load times. The faster website speed not only improved user experience but also contributed to higher search engine rankings and increased organic traffic.

  3. Increased Conversions: The combination of an improved user experience, enhanced flexibility, and optimized site speed led to a significant increase in conversion rates. Beauty Connections observed a notable rise in online sales and a higher engagement rate among website visitors.



MJ Digital's collaboration with Beauty Connections resulted in a successful transformation of their e-commerce platform. By leveraging the power of Shopify's Dawn theme, implementing Shopify 2.0, and optimizing site speed, Beauty Connections achieved a more user-friendly and flexible website, leading to improved conversion rates and increased online sales. 

Platform: Shopify

Time for build & Design: 1 Month

Related Projects

bottom of page