top of page

Hair Supply Direct

Background

As a family-owned and operated business, Hair Supply Direct faced challenges with their outdated WordPress website. The website's slow loading times and lack of functionality hindered their online sales and customer experience. Recognizing the need for a modernized platform, Hair Supply Direct approached MJ Digital for a solution to revamp their website and enhance their online presence. By leveraging a custom Shopify build using the Dawn theme and optimizing site speed, MJ Digital successfully transformed Hair Supply Direct's website into a highly functional and scalable e-commerce platform.

Key Objectives

  1. Improve User Experience: Create a visually appealing and user-friendly website that enhances the overall browsing experience for Hair Supply Direct's customers.

  2. Optimize Website Performance: Address the slow-loading issue and optimize site speed to reduce bounce rates and increase conversions.

  3. Migrate to Shopify: Transition the website from WordPress to Shopify to leverage its robust e-commerce capabilities and streamline online sales processes.

  4. Enable Content Editing: Provide Hair Supply Direct with the ability to easily edit and manage website content using Shopify 2.0, eliminating the need for technical assistance.

​

​

Approach

To meet Hair Supply Direct's objectives, MJ Digital implemented the following key strategies:

  1. Custom Shopify Build using Dawn: MJ Digital recommended a custom Shopify build using the Dawn theme to create a visually appealing and user-friendly website. The Dawn theme provided a solid foundation for optimizing the user experience and facilitating smooth navigation.

  2. Site Speed Optimization: Recognizing the critical impact of site speed on user experience and conversion rates, MJ Digital implemented various techniques to optimize website performance. This included optimizing images, minimizing code, and leveraging caching mechanisms to significantly reduce loading times.

  3. Migration to Shopify 2.0: By migrating the website to Shopify 2.0, Hair Supply Direct gained access to an intuitive content management system. This allowed them to easily edit and update product information, images, pricing, and other website content, empowering them to respond quickly to market demands.

I can't say enough about MJ Digital’s expertise and benefits they were able to bring to developing our online store. From the very beginning, Marshall took the time to truly understand our needs and requirements, ensuring that our website was tailor-made to suit our brand. Throughout the process, Marshall’s problem-solving skills were exceptional, finding solutions to every issue we encountered.

 

His patience and willingness to explain technical concepts in a way that was easily understood made us feel valued and involved every step of the way. The result was a visually stunning and highly functional website that exceeded our expectations. I wholeheartedly recommend MJ Digital for their professionalism, attention to detail, and their unwavering commitment to customer satisfaction.

​

Jeremy Kalafatis - Hair Supply Direct

The Results

The collaboration between MJ Digital and Hair Supply Direct resulted in significant improvements and positive outcomes:

  1. Enhanced User Experience: The custom Shopify build using the Dawn theme transformed Hair Supply Direct's website into a visually appealing and user-friendly platform. Customers could easily navigate the website, find products, and complete purchases, leading to an improved user experience and increased customer satisfaction.

  2. Improved Website Performance: MJ Digital's site speed optimization techniques successfully addressed the slow-loading issue. The optimized website experienced reduced loading times, resulting in lower bounce rates and increased engagement with Hair Supply Direct's products.

  3. Scalability: By migrating to Shopify, Hair Supply Direct gained access to a scalable e-commerce platform. This allowed them to expand their product offerings, manage inventory effectively, and accommodate growth without compromising website performance.

  4. Streamlined Content Management: With the implementation of Shopify 2.0, Hair Supply Direct gained control over their website's content. They could easily edit and update product information, images, and other website elements, eliminating the need for technical assistance and improving overall operational efficiency.

​

 

Conclusion

MJ Digital's collaboration with Hair Supply Direct resulted in a successful transformation of their online presence. Through a custom Shopify build using the Dawn theme, site speed optimization, and migration to Shopify 2.0, Hair Supply Direct experienced improved user experience, enhanced website performance, and streamlined content management capabilities. This case study showcases the importance of leveraging modern

Platform: Shopify

Time for build & Design: 1 Month

Related Projects

bottom of page