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Nordcon LAND

Redesigning Nordcon LAND's Website for Enhanced Usability
 

Nordcon LAND is a leading land provider in the Albury-Wodonga region, specializing in residential and commercial developments. They are committed to offering high-quality, well-planned land packages that cater to diverse needs and lifestyles.

 

MJ Digital partnered up with Frankk Marketing to overhaul the Norcon Land digital experience.
 

Challenges

1. User Pain Points:

  • The existing website had unclear navigation and a complicated user flow, making it difficult for users to find relevant information.

  • Visual and functional inconsistencies frustrated users, particularly those unfamiliar with digital platforms.

 

2. Technical Issues:

  • Frequent hacking attempts and vulnerabilities within the current WordPress platform compromised the site's security.

  • The back-end content editing experience was cumbersome, limiting the Nordcon LAND team’s ability to update content quickly and efficiently.

 

3. SEO and Discoverability:

  • The site’s technical SEO setup was suboptimal, leading to missed opportunities for organic traffic.​
     

Approach

1. User Research & Pain Point Analysis

To fully understand user frustrations, we conducted extensive user research sessions. Multiple users were observed navigating the site to identify key issues. Based on their feedback, we developed targeted recommendations to improve the user experience.

 

2. Migration to Shopify

Given the persistent security issues with WordPress, we recommended migrating to Shopify. This decision was driven by Shopify’s robust security features, ease of maintenance, and scalability.

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3. Improved Content Management

We ensured that the Shopify platform provided Nordcon LAND’s team with a streamlined, user-friendly content editing experience, empowering them to make updates with minimal technical expertise.

 

4. On-Site SEO Optimization

To improve search engine rankings, we:

- Conducted a technical SEO audit.

- Implemented a keyword strategy tailored to Nordcon LAND’s audience.

- Ensured all pages adhered to best practices for metadata, alt text, and URL structuring.

 

5. Enhanced User Experience & Design

- Designed a visually appealing, modern website that aligns with Nordcon LAND’s brand identity.

- Focused on creating a smooth, intuitive user flow to guide visitors through the site effortlessly.

- Made the site accessible and functional for users across all age groups, incorporating clean navigation, larger fonts, and responsive design.

- We partnered with LotTrackr to give users an interactive lot-viewing experience rather than the traditional PDF file.

 

6. Seamless Migration

- Handled the full migration from WordPress to Shopify, ensuring minimal downtime.

- Updated DNS settings and implemented all necessary redirects to retain SEO equity.

- Verified and updated settings in Google Search Console to reflect the new site structure.

We couldn't be happier with the website refresh MJ Digital helped us with! Marshall was an absolute pleasure to work with – super easy to deal with, thorough in his approach, and always on top of things. He delivered everything he promised, and all within the timeframe. Highly recommend their services – they really know their stuff!

 

Lauren Pietila - Sales + Marketing Manager 

The Results

  • Improved User Engagement: Users reported a significantly improved experience, with easier navigation and faster access to desired information.

  • Enhanced Security: Migration to Shopify eliminated vulnerabilities, providing peace of mind for the Nordcon LAND team.

  • Increased Efficiency: Content updates that once took hours can now be completed in minutes.

  • SEO Boost: The optimized site structure and targeted keywords led to a noticeable increase in organic traffic within weeks of the relaunch.
     

Conclusion

This project demonstrates MJ Digital’s ability to combine technical expertise, creative design, and strategic planning to solve complex challenges. By focusing on user needs and leveraging Shopify’s robust platform, we delivered a website that not only meets but exceeds Nordcon LAND’s expectations. The result is a secure, visually appealing, and user-friendly site that enhances engagement, streamlines content management, and boosts online visibility.s.

Platform: Shopify

Time for build & Design: 4 weeks

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