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  • Writer's pictureMarshall Jones

Shopify Editions Winter Summary

Shopify Released 'Editions' recently which showcases all the new and upcoming features and functionalities within Shopify that we can leverage. Please see my recap below of the most exciting features and the full report here.

  • Shopify has significantly increased the reach of its global infrastructure, now spanning over 270 locations, leading to a checkout experience that is two times faster than the same period last year.

  • The most significant hindrance to eCommerce is the checkout process. Currently, Shopify's checkout involves multiple pages, but Shopify has worked hard to simplify it into a single-page experience with fewer required fields, making it faster and more convenient for customers. This change is expected to result in a 25% increase in conversion rates.

  • Shopify is streamlining the checkout modification process, enabling the use of the same drag-and-drop functionality present in the theme editor. This will make it easier and faster to customize the checkout and facilitate upsells, providing greater flexibility and control.

  • Shopify is enhancing the login process with Shop Pay, making it easier and more efficient. Customers can now use a verification code sent to their mobile or opt for face ID, which will automatically enter their information and create a faster checkout experience. More info here.

  • With Shopify Magic, you can have AI-generated product descriptions written for you, eliminating the need to do it manually. More info here.

  • With the introduction of MetaObjects, we no longer have to copy and paste identical content into multiple templates. We can now establish a single source of truth for reusable content across the website. More info here.

  • With Stackable Discount Codes, we can now apply multiple discount codes in a single cart to provide the customer with the most favorable discount available.

  • With the ability to further customize the Shop App, we now have the option to personalize product collections, descriptions, best sellers, and branding to better meet our unique needs.

  • With the new integration, you can now seamlessly sync and sell products on YouTube for a smooth and convenient experience.

  • Shopify has broadened its B2B capabilities by introducing several new features:

    • The ability to establish quantity rules with custom pricing

    • The option to set unique rules for different customers

    • Customer-specific product visibility

    • Convenient reordering with saved orders and stored credit cards, as well as payment and reorder reminders. More info here.

  • Maximize the potential of the Shopify Collaboration Database through the Shopify Collaboration Creator Platform, which enables you to find and engage collaborations that are the best fit for your brand. More info here.

  • Attract new customers with Shop Cash campaigns, which offer customers cash back on their purchases. Please note that this feature is currently available in the United States only.

  • Shopify Audiences has now been extended to Google and Pinterest, giving us the opportunity to utilize all of the first-party data from Shopify and create a lookalike audience based on this information. Please note that this feature is currently available in the United States only.

  • Shopify Email now features Express Checkout buttons, allowing customers to complete their purchases directly from the email using ShopPay. This provides a faster and more convenient shopping experience. More info here.

  • With the introduction of more granular user permissions, we now have greater control over what users can and cannot view in the administrative platform. This enhances security and streamlines access to sensitive information.

  • Customers can now manage orders and returns with the new customer accounts feature.

If there are any features you would like to explore further please don't hesitate to get in touch - hello@mjdigital.com.au

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