The Ben Buckler
Launching Larry Emdur's 'The Ben Buckler'
The Ben Buckler, an international award-winning single malt whisky created by TV celebrity Larry Emdur, was previously sold under the Corowa Distilling Co website. Larry and his team wanted to establish their own dedicated website for direct sales, branding, and customer engagement.
The Approach
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Building a Standalone Shopify Website
To give The Ben Buckler its own digital identity, we designed and developed a Shopify website, ensuring a seamless user experience and a premium aesthetic that reflects the whisky’s prestige. -
Integration with Corowa Distilling Co for Order Fulfilment
Since Corowa Distilling Co handles fulfilment, we created a custom Zapier integration between Shopify and their WooCommerce backend. This ensures:-
Orders placed on Shopify automatically flow to Corowa Distilling Co for processing.
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Order updates (such as shipping confirmation) sync back to Shopify to notify customers.
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Orders are closed in Shopify once fulfilled, maintaining accurate records.
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Google Merchant Centre & Search Console Setup
We properly configured Google Merchant Centre and Google Search Console, optimizing visibility and ensuring The Ben Buckler’s products can be discovered through search and shopping ads. -
Klaviyo Email Marketing Setup
We implemented Klaviyo as the email marketing platform, enabling automated flows and customer engagement strategies to drive retention and sales.
From Day 1 Marshall has been such a dream to work with. He made the whole process of building our website easy and most importantly fun. I thought I would have to provide guidance step by step but he completely understood our brand and nailed the brief first go. Marshall took away all the complex back end work and allowed us to make whisky, drink whisky and have a good time! Cheers to that.
The Ben Buckler Team
The Results
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Independent Brand Presence: The Ben Buckler now has a dedicated online storefront, strengthening its identity.
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Seamless Order Fulfilment: The custom Shopify-WooCommerce integration ensures a smooth backend process.
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Optimized for Growth: Google Merchant Centre and Klaviyo setup allow for targeted marketing and increased visibility.
Conclusion
By creating a streamlined Shopify store and integrating key fulfilment and marketing tools, we helped The Ben Buckler establish a strong, independent digital presence, setting them up for long-term success.
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