The Rock Yard
Redesigning The Rock Yard's Website for a Modern, Secure Experience
The Rock Yard is a trusted provider of landscaping supplies in the Albury/Wodonga region, offering a wide range of materials such as sands, soils, barks, mulches, rocks, pebbles, and much more.
The Rock Yard approached us to redesign their outdated website, which suffered from an unreliable, bespoke CMS prone to hacking attempts and an overly complex content management system (CMS). These issues often led to content rollbacks with incorrect information being displayed. The goal was to create a modern, secure, and user-friendly website that effectively showcased their products and services.




The Challenge
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Outdated Visuals:
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Existing photography was dated and didn’t effectively highlight The Rock Yard’s diverse product offerings.
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Technical Vulnerabilities:
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The bespoke CMS was susceptible to hacking attempts, posing significant security risks.
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Content Management Issues:
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The CMS was challenging for the team to use, resulting in frequent errors and delays in updating content.
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SEO and Discoverability:
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The site’s SEO setup was lacking, leading to missed opportunities for organic traffic.
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Approach
To meet the objectives, MJ Digital implemented a multi-faceted approach:
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1. Professional Photography
We conducted a comprehensive photoshoot to capture the Rock Yard’s products in detail, the store and its facilities and their trucks and delivery equipment to highlight the scale of their operations. These visuals became a cornerstone of the website, creating a more engaging and professional online presence.
2. Migration to Shopify
Given the persistent issues with the bespoke CMS, we recommended migrating to Shopify for its robust security features, ease of maintenance and scalability and reliable infrastructure. This also future-proofed for any potential future online ordering.
3. Improved Content Management
By leveraging Shopify’s intuitive CMS, we ensured that The Rock Yard’s team could easily update content and add new products and promotions without technical expertise.
4. On-Site SEO Optimization
To improve visibility in search engines, we:
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Conducted a technical SEO audit.
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Implemented a tailored keyword strategy.
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Optimized metadata, alt text, and URLs to align with best practices.
5. Seamless Migration
We handled the full migration process, including:
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DNS updates.
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Implementing redirects to retain SEO equity.
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Verifying and updating settings in Google Search Console.
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You guys were bloody awesome!!!!
MJ Digital have created an exceptional new website for The Rockyard. Marshall took the time to understand our business operations, needs, and goals. He set realistic timeframes and delivered far beyond our expectations. Marshall’s impeccable attention to detail and great communication made us feel at ease throughout the whole process. We are thrilled with the result and the positive feedback from our customers. We can’t recommend MJ Digital enough!!
Kristy Harrington - Owner
The Results
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Enhanced Visual Appeal: The updated photography brought the products and services to life, creating a more visually compelling site.
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Improved Security: Shopify’s secure platform eliminated vulnerabilities, providing peace of mind.
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User-Friendly Management: The Rock Yard team can now update their site quickly and efficiently.
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Boosted Organic SEO: Optimizations led to improved rankings and increased organic traffic.
Key Platforms Used
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Shopify: The backbone of the new website, enabling e-commerce capabilities and a customizable user experience.
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Conclusion
This project underscores MJ Digital’s ability to deliver tailored, secure, and visually impactful websites. By combining technical expertise with creative design, we provided The Rock Yard with a platform that elevates their brand and simplifies operations. The result is a modern, secure, and user-friendly website that positions The Rock Yard for continued success in the landscaping industry.
Platform: Shopify
Time for build & Design: 4 weeks