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Walnut Melbourne v2


Walnut Melbourne is a renowned retailer specializing in women's and children's shoes and fashion. With a commitment to quality, style, and affordability, Walnut Melbourne has established itself as a trusted brand among fashion-forward individuals and families seeking trendy footwear and accessories.

The Brief

The MJ Digital team rebuilt the existing Walnut Melbourne site 2 years ago, since then the Walnut Melbourne brand had undergone a significant rebranding initiative, Walnut Melbourne sought to revamp its online presence to align with its new brand identity and ethos. The client approached MJ Digital, seeking assistance in redesigning their website to reflect the refreshed branding while maintaining the functionality and user experience that their customers had come to expect. The primary objective was to create a visually appealing and cohesive online platform that showcased Walnut Melbourne's products and brand story effectively.


MJ Digital collaborated closely with Walnut Melbourne to execute a seamless transition from the old website to the redesigned platform. Leveraging our expertise in Shopify development and e-commerce solutions, we formulated a comprehensive approach to meet the client's objectives:

  1. Rebuilding on Existing Shopify Instance: Understanding the client's familiarity with the Shopify platform and their existing infrastructure, we opted to rebuild the website on their current Shopify instance. This approach ensured continuity in backend processes and minimized disruptions to ongoing operations while implementing the rebrand.

  2. Design Overhaul: With the new brand guidelines as our guiding framework, our team undertook a complete design overhaul of the website. We crafted a visually captivating interface that reflected Walnut Melbourne's updated aesthetic, incorporating elements such as color schemes, typography, imagery, and graphic elements to reinforce the brand's identity and appeal to its target audience.

  3. Enhanced User Experience: In addition to aesthetic enhancements, we focused on optimizing the user experience (UX) to ensure seamless navigation and intuitive functionality across the website. We streamlined the browsing process, improved product categorization and search capabilities, and implemented responsive design principles to ensure a consistent and engaging experience for users across various devices and screen sizes.

  4. Integration of Key Third-Party Tools:

    1. Klaviyo for Email Marketing: Recognizing the importance of effective email marketing in engaging customers and driving sales, we integrated Klaviyo seamlessly into the website. This allowed Walnut Melbourne to leverage Klaviyo's robust email automation and segmentation capabilities to deliver personalized and targeted marketing campaigns.

    2. Klaviyo Reviews Integration: To enhance social proof and trust among potential customers, we integrated reviews functionality into the website using Klaviyo's review feature or another suitable app. This enabled customers to leave feedback and reviews, thereby enriching the shopping experience and fostering greater credibility for Walnut Melbourne.

    3. Gorgias for Customer Service: Understanding the significance of providing exceptional customer service, we integrated Gorgias seamlessly into the website. This enabled Walnut Melbourne to manage customer inquiries, support tickets, and interactions efficiently, ensuring timely and personalized assistance to enhance customer satisfaction.

The last couple of iterations of our website have been done by Marshall at MJ Digital - he always delivers a fantastic website, in line with the brief, with great functionality and that converts (and looks good!) We wouldn't hesitate to recommend working with Marshall again and again!

Jessica Scott, Walnut Melbourne

The Results

The collaboration between MJ Digital and Walnut Melbourne resulted in the successful realization of the client's vision for their online platform:

  1. Alignment with Rebrand: The redesigned website effectively encapsulated Walnut Melbourne's new brand identity, reflecting the updated visual elements, messaging, and values. From the homepage to product pages and beyond, every aspect of the website resonated with the essence of the rebrand, enabling Walnut Melbourne to present a cohesive and compelling brand image to its customers.

  2. Enhanced Visual Appeal: The revamped website boasted a modern, visually appealing design that captivated visitors and encouraged exploration. The incorporation of vibrant imagery, engaging content, and intuitive navigation elements contributed to an immersive and enjoyable browsing experience, fostering greater engagement and customer satisfaction.

  3. Continued Operational Efficiency: By rebuilding the website on the existing Shopify instance, MJ Digital ensured a seamless transition with minimal disruption to Walnut Melbourne's day-to-day operations. The familiarity of the platform empowered the client to manage their online store efficiently while leveraging the new design and features to drive sales and growth.

Platform: Shopify

Time for build & Design: 1 Month

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